Online And Print PR
ver the years many well known print and online media outlets have built up tremendous power and influence. For authors and experts, having their name appear in one of the top newspapers or highly circulated magazines associates them with strong, powerful and well branded media names that have an impact and mega reputation in our society and are influential in your new client attraction strategy.
A Print & Online Media Campaign Adds To Your Powerful Publicity Exposure
Print and online media of this nature supports your credibility, adds lots of influential power to your media bio and overall platform and helps earns you the position as a national expert and thought leader in your field. The thinking is, that if a major respected media outlet has chosen you to offer insight and expert commentary then the inferred message is that you are one of the major experts in your field. A successful print and online media campaign includes exposure in the major print and magazines but also in the influential media sites. Clients like the added benefit that a major online site with a high authority ranking with Google or other search engines is linking back to your site passing through authority and this, of course, is very good for your search engine optimization.
Print Campaigns Can Offer More Exposure If The Online Version Picks It Up
Yes, that’s correct, many of the stories you read in USA TODAY, Wall Street Journal, Washington Post and just about any of the traditional print media may also appear in their online edition as well. Should this happen this is considered an added benefit to you as it means more exposure and outreach for you as you will appear in both editions. Of course, the linkback to your site from the online edition is powerful to your online authority. Our clients love print as it helps them reach a target audience they may not reach otherwise. Add in the possible online media that can accompany print and you have valuable media assets that can be leveraged into more opportunity.
Want To Build Significant Expert Status Using Print and Online Media?
Be sure to include a print campaign in your publicity strategy. A comprehensive media campaigns includes print and online media but also includes being a guest on radio talk shows on big shows in major cities and on TV shows in various cities across the country. You see how this approach builds out an author’s platform and creates a rich history of contributing to society in a variety of media. Consistency with the media is key. At our firm, we recommend continuing to contribute as long as possible to build up and stay at the top of your field.